Andy joined in 2025 as the Social Media & Marketing Lead at ABandOfBrothers, where he is responsible for shaping and amplifying the charity’s voice across digital platforms to increase awareness, engagement, and support through strategic storytelling, video production, and social media campaigns. Andy helps bring the lived experiences of young men in the programme to a wider audience, by supporting the recruitment of mentors, attracting donors, and strengthening community partnerships. With a background in filmmaking, marketing, and various other creative roles, Andy combines narrative-led content with practical marketing strategy to communicate the impact of ABandOfBrothers’ work. His approach focuses on authenticity and human connection, using powerful real-world stories to highlight the transformative role of mentoring, rites of passage, and community building that helps young men build more positive futures.